Marketing

Marketing is an exciting profession that includes opportunities in promotion, sales, research, customer service and advertising. Skills and experience in marketing can apply to any business or industry in the world, giving graduates excellent potential for employability and advancement.

The Marketing program at Greenville Technical College gives students knowledge of basic and advanced marketing strategies and their relationship to other business functions.

A career you can count on

Advertising, promotion and marketing will continue to be essential to any business. The field is changing, becoming less print based and relying increasingly on electronic communications. Those who strive to stay current in the continually evolving realm of digital media will see the greatest opportunities, at least in the near future.

The skills learned in our Marketing program are preparation for entry-level positions in

  • Advertising agencies
  • Sales
  • Financial institutions
  • Retail marketing
  • Customer service
  • Non-profit agencies

Additional information, available from the Bureau of Labor Statistics, gives a good national overview of the profession.

Learn about real-time job openings and salary information through Career Coach.

What you’ll learn in the program

Whether you are looking for the skills to get an entry level job in marketing or you are learning new skills to help grow your own companies, this program provides a well-rounded foundation that can help a dream become a viable business.

Courses include instruction in areas such as

  • Customer service
  • Professional presentations
  • Oral and written communication
  • Sales principles
  • Marketing research
  • Promotional campaigns
  • Professional networking

An extensive list of electives allows students the flexibility to choose courses tailored to a specific area of interest or specialization.

Your transfer connection

Transfer agreements with local universities make it possible to get an associate degree from Greenville Technical College as part of work toward a bachelor's degree in Business Administration from a four-year partner. Currently, agreements are in place with the following institutions:

Accreditation

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).


Greenville Technical College is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate degrees, diplomas and certificates. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call (404) 679-4500 for questions about the accreditation of Greenville Technical College.

Program details and courses

Marketing
Associate in Applied Science

This program prepares students for immediate job functions with a major emphasis on the application of marketing skills in actual work situations.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Read more from our current catalog (pdf)…


Marketing Communications
Certificate in Applied Science

The purpose of this certificate is to provide students with a basic understanding of marketing and 18 earned credits toward an Associate Degree in Marketing. 

Read more from our current catalog (pdf)…


Marketing in the Non-Profit Sector
Certificate in Applied Science

This certificate will prepare students for a business career as a director or marketing specialist in the non-profit service sector. 

Read more from our current catalog (pdf)…

Gainful Employment Disclosure

For more information about our graduation rates, the median debt of students who completed the program, and other important information, we encourage you to review our gainful employment disclosure information for Marketing Communication and Marketing in the Nonprofit Sector.